Apple introduced its Game Center hub in September with the 4.1 update of its iOS operating system.

EA is extending Pogo’s leaderboards， rewards and challenges to the iPhone and adapting its own existing games. The five launch titles are a balloon-popping game called Poppit!， the Word Whomp spelling game， Turbo 21 Blackjack， Mahjong Safari and the puzzle game Sweet Tooth 2.

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David Gelles， Joseph Menn， Chris Nuttall and Richard Waters in the FTs San Francisco bureau upload their views - plus tech insigEA launches Apple Game Center rival on iPhoneplay free pohts from writers in New York， London， Tokyo and Taipei. The blog includes a separate section on personal technology.

EA launches Apple Game Center rival on iPhoneplay free po，EA is introducing five games at launch with its app， which contains ads that can be removed for a $2.99 one-time in-app payment.

Tags: apple， Electronic Arts， iphone 4， Pogo

Apple clearly has no problem with EA setting up shop on its own platform. It will get its usual cut from sales by Pogo and the app is likely to draw more people to Apple devices.

It allows developers to add Game Center functionality to their apps and players to choose them from within play free pogo gamesthe hub and share their experiences with friends. Social features include leaderboards and achievements， while an auto-matching feature can set up multiplayer games with friends.

EA has released many stand-alone game apps for Apple’s mobile devices， but the introduction of a portal is the first of its kind from a major video games publisher.

December 9， 2010 7:27am in Comment

It’s part of a new multi-platform strategy from EA to increase digital revenues - Pogo is also being beta-tested on Facebook currently.

Club Pogo， a $40 a year service that offers exclusive and ad-free games within Pogo.com， also get ad-free game play on the new app.

Game Center on the iPhone and iPad touch on Thursday.

Apple has approved the video game publisher’s Pogo app， which brings its PC browser-based casual games service to the App Store.

“It’s our intention to add new games on a regular basis as well as other functionality，” Michael Marchetti， senior vice president for Pogo， told me.